Blog
Thoughts about eCommerce emails, business, and word nerd stuff
Ecommerce email conversion audit findings: a BROKEN automation
Are you missing out on sales, and you don’t even know it? 😱 One of my clients was! In December I did an email audit and found major errors in an abandoned cart automation. One broken element in an automation could be costing you thousands in lost sales. I want to...
5 Essential eCommerce Email Sequences
There are 5 ecommerce email sequences every online retailer needs. Lifecycle emails aid the journey from “curious” to lifelong customer.
The loveliest welcome email I’ve ever received.
The loveliest welcome email I’ve ever received, as an example of why small and family businesses should use brand voice in their welcome emails.
The joy of having copywriting business mentors
The joy of having copywriting business mentors Learning from the experts when starting a business When I started my freelance copywriting business, there were certain things I missed from life as a company employee. As a sole-trader you are your whole business:...
Get in Touch
zoe@getheard.com.auIf you're keen to find out more, please get in touch to discuss how we can work together.
For weekly-ish email strategy tips from me, join my email list here.