Meet Zoe Heard
eCommerce Email Copywriter for Australian Online Retailers
I’m Zoe Heard from Get Heard, a copywriter and email strategist.
I specialise in:
- lifecycle email sequences and strategy
- email welcome sequences
- eCommerce and online retail
- ROI from email marketing (email conversion audits)
- products for the home
- products for children
As a kid I used to get teased about being a word nerd, but as an email copywriter I wear it as a badge of honour.
I’m a self confessed word nerd, brunch lover, tea drinker and wine enthusiast.
I enjoy reading, puns and word play (Zoe Heard/Get Heard). I love the crosswords that have a number for each letter and no clues. And Wordle? A word nerd’s dream game.
I’m Zoe Heard from Get Heard, a copywriter and email strategist.
I specialise in:
- lifecycle email sequences and strategy
- email welcome sequences
- eCommerce and online retail
- ROI from email marketing (email conversion audits)
- products for the home
- products for children
As a kid I used to get teased about being a word nerd, but as a copywriter I wear it as a badge of honour.
I’m a self confessed word nerd, brunch lover, tea drinker and wine enthusiast.
I enjoy reading, puns and word play (Zoe Heard/Get Heard). I love the crosswords that have a number for each letter and no clues. And Wordle? A word nerd’s dream game.

Retail Experience:
For years I worked in retail based companies in stores, wholesale and retail head offices. This means that I’m good at getting inside customers’ heads to work out what makes them buy. I understand what makes customers tick.
I’ve worked at some big Australian retail companies including:
Bed Bath N’ Table
The Disney Store (such a shame they’re not in Australia any more!)
Markant Furniture
Repco
If you’re in big retail, I get you.
Having worked in a large retail head office I understand the long lead times that product and marketing teams work to. I once purchased over $1 million worth of promotional stock for a Christmas catalogue, in July!
Email Marketing and Copywriting Qualifications:
I’ve learned email strategy and copywriting from some of our industry’s best copywriters and teachers:
The eCommerce Email Bootcamp by Samar Owais from Emails Done Right.
10X Emails by CopyHackers.
Email Marketing training by The League of Email Marketing Heroes.
Copywriting Masterclass Course by Copywrite Matters.
Diploma of Digital Marketing through the Chartered Institute of Marketing in the UK.
Bachelor Arts with first class honours in Linguistics. Yep, I’m a real word nerd!
What are your business goals and challenges? How can I help?
Book you free 30 minute consultation to discover how I can help accelerate your business growth with email.
Retail Experience:
For years I worked in retail based companies in stores, wholesale and retail head offices. This means that I’m good at getting inside customers’ heads to work out what makes them buy. I understand what makes customers tick.
I’ve worked at some big Australian retail companies including:
Bed Bath N’ Table
The Disney Store (such a shame they’re not in Australia any more!)
Markant Furniture
Repco
If you’re in big retail, I get you.
Having worked in a large retail head office I understand the long lead times that product and marketing teams work to. I once purchased over $1 million worth of promotional stock for a Christmas catalogue, in July!
Email Marketing and Copywriting Qualifications:
I’ve learned email strategy and copywriting from some of our industry’s best copywriters and teachers:
The eCommerce Email Bootcamp by Samar Owais from Emails Done Right.
10X Emails by CopyHackers.
Email Marketing training by The League of Email Marketing Heroes.
Copywriting Masterclass Course by Copywrite Matters.
Diploma of Digital Marketing through the Chartered Institute of Marketing in the UK.
Bachelor Arts with first class honours in Linguistics. Yep, I’m a real word nerd!
What are your business goals and challenges? How can I help?
Book in for a free 30 minute consultation to discover how I can help accelerate your business growth in email.

Copywriting services to help you Get Heard
Get in Touch
If you're keen to find out more, please get in touch to discuss how we can work together.
For weekly-ish email strategy tips from me, join my email list here.